SPECTACULARS
are an exclusive new graphic medium, delivering the finest
graphic images with the lowest overall cost that can turn your floor space at
trade shows or Point of Purchase Displays, etc. (where 70% of brand purchase
decisions are made) into advertising venues.
Floor graphics have until now been expensive, inflexible and limited in design.
is
helping to change this. After 18 months of testing,
SPECTACULARS is
flexible in nature and provides a multi-purpose marketing and advertising tool
that can be placed anywhere to give maximum exposure. Constructed of non-slip nitrile rubber incorporating a patented absorbent fabric
that is both durable in most environments.
SPECTACULARS Mats are
easily maintained, washed by a hose and brush, power washer, or machine
laundered.
The human being is one of the few animals on earth that has the ability to view the world in full color. The human brain is divided into two hemispheres. The left side or left hemisphere is logical and analytical, while the right side or right hemisphere appreciates art, music and 3-D objects. The human eye can detect over 10,000,000 different colors, and process them in milliseconds. With this in mind, one can see how vibrant colors of SPECTACULARS can have an instant and enormous impact on any given individual. "Research has shown that colorful floor images are noticed by 80% of consumers" (Big Picture, 1999)
SPECTACULARS empowers
companies to develop brand recognition, attract more people to tradeshow booths,
display special promotional advertisements which will increase awareness, and
will increase your revenues through colorful floor graphics.
SPECTACULARS floor
graphic mats can assist you in obtaining your marketing and advertising
objectives.
With SPECTACULARS, instead of an advertiser trying to find a target market, an advertiser can reach its target market as it comes to them. SPECTACULARS adds stopping power to any campaign, thus your product or service ads become colorful attractions. SPECTACULARS provides the extra value of the enhanced visual experience created by the entertaining and informative communications of floor graphics.
SPECTACULARS floor
graphics create a unique genre for floor advertising, re-inventing campaign
images in novel ways for greater effectiveness
SPECTACULARS will
have an unprecedented ability to attract, interact, entertain and communicate
with shoppers, bonding with them in the buying moment as never before. Companies
will re-evaluate their marketing strategies in light of the superior capability
to impact target markets.
One advantage of the process is that with
SPECTACULARS, you can
produce a full color "One Off'
allowing full personalization without getting caught up in high artwork or
production cost.
